When I stared video blogging 10 years ago I did that as I wanted to show the audience what it actually took to get a single shot in a ski movie and how much time and effort it actually took to get that one blue bird day and the perfect shot. I had no interest in writing a blog as I almost failed in Swedish and English classes, but over the years I wrote a million e mails and got a little better at it. But when I realized that the views on video blogs went down as there was so much contact coming out everywhere, I decided to give a regular blogs chance as I think people wanted quicker info and the 5 mins video blogs got a much smaller audience. At first I took all the pictures myself but after a while I hired Bakke to follow me around as I wanted to increase the quality of the blog.
During this time I did not use Facebook much as I felt that whatever I put there would just take visits away from my own platforms, but when Facebook usage changed over time it worked great together. When Instagram came along I started using that as well while trying to combine all channels in the best possible way to not post the exact same thing everywhere.
Over the past few weeks I have read about Snapchat and their enormous growth but I have not seen a way for me to use it as I thought it was more or less an app for people to send stupid stuff to each other. Then I thought about how all the other channels have changed over time. Facebook went from status update to pictures but when instagram came along the pictures disappeared and was replaced by links. In the beginning Instagram was more raw and real than it is now, people posted what they did and did not care much about the picture quality, now its all perfect pics and a very polished insight to peoples life. So the way I look at it is that Snapchat could be the new "real" Instagram as people are always in search of new things. Just look at Facebook, when the younger generation started using Instagram more, the older generation was just getting into Facebook, now I see the older generation getting into Instagram as well when leads me to believe that the younger generation will be finding new platforms.
So I created an account a few days ago where I started to upload a bunch of random videos and photos that I would normally not use on Instagram or Facebook, I guess the fact that they are gone a day after they are posted means that you upload a lot more unplanned things which makes the flow more real. I would personally like to follow the people that I follow on Instagram on Snapchat to see the ”real” stuff so I hope that this is something that could happen in the future.
I always find it interesting to follow social media trends and see how they can be used in the best possible way both for me and my partners. I have found that the key to finding success in social media channel is to not be to late on it as its always easier to create a big following if you are early with it. And a channel that is as real as possible is always a very interesting one.
So if you want to see the stuff I don’t post anywhere else make sure to check it out on Snapchat under Jonolsson1
Here in Åre all is set with riders arriving today, have arrayed a hell, my RS6 and a RS7 for them to chose from at the Airport transfer so its time to get the 10th year anniversary started!
I do realize that we should have a few more videobog when I see this old video, it is a bit tough to have the time for it, but I promise that we are going to start doing these again!