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Jon Olsson – Official homepage and blog
Jon Olsson – Official homepage and blog
Jon Olsson – Official homepage and blog
Jon Olsson – Official homepage and blog
Jon Olsson – Official homepage and blog
Photos from Copygram


Time to move on!

With JOI now in the box its now time to move on and start planning the rest of the summer!  Off to Monaco in the morning and when I land there I figured that I would spend a few days to get the best possible plan together! Kind of strange to not be on a glacier all spring, so I don't really know what to do, but I am excited to try out a new sort of spring and to be honest it feels like time will fly by as Gumball is approaching fast!

See you in the sun, time for me to get some sleep, totally dead after the past few weeks so tonight will be an early one! ;-) Make sure to check out all the pics from the final party at the JOI blog! Some seriously good times!


10 years!

Wow, just wow!  I can’t believe how much this sport has progressed over the past 10 years!  Every year I keep thinking that there is no way that the riders can push it harder, but every year they surprise me and do things that I never thought was possible! Switch triple front, triple back, triple 16, unnatural triples, just insane stuff!

The 10th edition of JOI is over and some more fantastic riding is in the books! From an organizing stand point this is the year that I am the most happy about, we stayed on time though out the event, new tricks was landed on the Big Air side and the racing was tighter than ever with tow Olympic gold medalists on the start field, so I just want to thank everyone that came out and made this event possible! Thats what pushes me to keep trying to improve this event year after year!
As for what the future holds for JOI we will see what happen, but there is a lot plans being town around, so make sure to book your trick to Åre and come join us next year!  Make sure to check out all the videos and pics from Bakke HERE!
Time for me to pack up and drive to Stockholm, had planned to fly home tomorrow to finally get some rest, but the tickets to Monaco looked awful so I have to figure out what to do, have a Nyhetsmorgon appearance on Saturday so have to be back in Sthlm by them, but after that my schedule is wide open so i can't wait to just go home to Monaco and only focus on my rehab, have tried up here but with 14 hour work days its been tough so that is nr 1 on my focus list right now!

The final show down!

I can't believe how calm I am right now!  this week has been so different than the past few years. Usually I am about to die at this time thanks to stress from all angles. Right now I have an empty e mail inbox and I feel like I have every single detail under control! I even felt like a very un needed person during the qualifier yesterday when i was sitting there observing everything, but I guess that shows that you have done the preparations right!

the only tight thing I have right now is the last few ski races that we are picking up in Sälen and flying them in last minute as they had a ski races that they had to attend there. So we are prepping their skis on the start where we will drop them off so that they have enough time to train!  So I am checking winds etc to try to calculate the flight time and it will be a tight one, but thats what you have to do sometimes!Q

Qual went off last night with tons of triples being town so i can't wait for tonight!  Make sure to tune in if you are not in Åre!  JOI LIVE at at 19.00 CET


It works!

In the past I have had a hard time to blog during JOI, but this year I find it kind of nice as I get some time away from everything in a calm place! 

Last night was the first real training at JOI and I to hear PK say that the kicker is the best its ever been was amazing to hear as this is for sure the nr one focus on this event. Lots of triples were thrown and I can't wait to see what comes next from the boys, incredible to see how they stepped it up from yesterdays training session. You do see a big difference in the riders on a kicker like this, the really good ones can use the pop and get super hang time while a few guys seem to have a harder time, but its built for the best to push this sport to the next level so things are just like they should be!

I love this week and I enjoy organizing everything but I am glad that its not a two week event as I think I would pass out if I kept going in this pace for a few more days. Its non stop ringing from 6am until 2am and even if I try to rest as much as I can, I am still involved with everything as I am terrible to let go, but this is my baby and I want to make sure everything is perfect so I guess I can sleep when I am dead! perfect skies here in Åre today so we should be looking forward to another epic night! Below are some personal blog pics from Johan Matti, but for more pics from Bakke and the video, check out the JOI blog!


The best way to use a super car!

As most of you know I have always had a passion for taking super cars to the ski slopes. Now that I am injured i can’t ski, so I thought it was about time to see what would happen if I would actually take the car up in the slopes as that would be the closest thing I would get to skiing right now ;-) I first tought about the RS6, but we already knew that the 4 wheel drive Audis works great on snow, so we brought the 600hp, 1000kg Rebellion with 315 wide winter tires to really see what would happen if you brought a true super car to the slopes! 

It all started out as fun little project and I talked to Crill to see if he could film it. Then I got an e mail from Betsafe that heard about the idea from Crill and wanted to help with the video and all of a sudden we have helis and drones booked!  I told them that I really don’t know if this car will run in the snow at all so I was a bit unsure of how smart it was to bring in the heavy artillery for this, but they convinced me that we should just go for and make it happen no matter what!

When I actually rolled the car out of the garage I realized how far out of my knowledge zone I was. I had called an F1 driver, I had talked to the snow cat drivers but no one had any experience when it came to a super car would handel a ski slope. So my plan that seemed so great when first thinking of it all of a sudden seemed like a really stupid one!

We called around quite a bit before I found a ski resort that thought that this sounded like a good idea, but Storlien was super excited and lined everything up for us. When we first got up there I asked them about cross country tracks as I wanted a back up incase it didn't work at all. But after a few small test I saw that the Rebellion seemed to really like the snow so we planned for an early shoot the next morning as we had to be clear of the slopes when they opened for skiing at 9 am.

To be honest I was kind nervous as I knew that the insurance would never cover me if I accidentally put this 500 000€ car in a hole on top of a mountain. I am far from a professional driver, and usually I hate going outside my comfort zone, but it just seems to fun not to try it!

I knew from our test in Tierp last year that the car was a little tricky to drift, but on snow it worked amazingly as long as you kept the drifts from becoming to wide, to my surprise the grip was just incredible and I was able to drive around the resort just like I was on a snowmobile. At one point I was even told on the radio that they had problems shooting from the hell as it had a hard time keeping on on the fast parts, not what I expected when we first rolled it out on the snow! Tire wise we ran regular studded winter tires with a few extra spikes. (same hight as regular road spikes) Over all my hat goes off to Leif Tufvesson for building a car that not only held up for 3000 miles of Gumball but also proved to work just as good on climbing mountains, now that shows how good he is at what he does!

This crazy idea turned out to be one of the most exciting mornings that I have ever had. Pushing full gas while sliding sideways on the top of an empty mountain while the sun is just dipping over the horizon is just hard to beat! I am already thinking about how we can take this too the next level!

Super thanks to Storlien for giving us the opportunity to do this, Crill, Oskar Bakke for the amazing pics and video and most of all Betsafe for pushing me to believe in my crazy ideas!  I can’t wait to try this again! And most of all, I now know that the car is 100% ready for this years Gumball 3000! Make sure to follow us during the rally at World of Betsafe!


We are up and running!

So stoked right now, just got back from the arena after the first day of training and even though the wind made it a bit difficult for the riders, we have now seen that the kicker works and most importantly that the test jumps went well. As an organizer I am so nervous when the first guy hit the jump as judging speed on this thing can be pretty tricky!  Alex Aurdahl stepped up to the plate and nailed the speed right of the back and a few jumps later jesper threw off some huge double backflips!

Its funny with the JOI kicker, the boys usually always suck the first day as its a kicker that takes some getting used to, but by the end of the week the all seem to dial it in and crush it. Had a chat with Pk and he just sat the training out as he has been here for 10 years and always seems to find his groove in the last few jumps before the comp!

Feeling good about everything and I feel more onto of every detail so I think I should shut down my computer and rest for a few hours. But first I want to remind you to check back in the morning as we have a little fun video coming out… ;-)  Lots of things going on this week, but that just the way I like it!


Videoblog one-JOI

Just a little videoblog from yesterdays arrivals! Kind of fun to work with video again! ;-)

A little tired after a late night last night, but the wind looks like it has died down so it should be go time on the kicker in a few hours so that gets me excited!  Cant wait for what the boys will come up with! Stay tuned for more JOI undated, I have to book some last minute flight tickets, the best part of organizing! haha


JOI- Lets get started!

So its that time again when Åre village is filling up with the best skiers in the world to battle it out on the JOI kicker and BAC dual slalom! Today was arrival day and we picked the boys up in a hell, and RS6 and a RS7, seemed like they enjoyed it! ;-)

Weather wise things did not work out so well so we had to cancel the first training, but since we have 5 days of training its no biggie. That the beauty when you plan for the worst possible scenario! In a bit we are heading over to Bygget for a little JOI pre party which should be super fun, have not seen the boys in a while so I expect nothing but an epic night. Feel really good about this years event, things are under control and as long as the weather gods dont hate us completely we are going to have an amazing week, actually we are going to have an amazing week no matter what so life is good! ;-)

Crill is working on the Betsafe video blog so we will post that as soon as its done, full speed on updates this week so stay tuned!


The next big thing?

When I stared video blogging 10 years ago I did that as I wanted to show the audience what it actually took to get a single shot in a ski movie and how much time and effort it actually took to get that one blue bird day and the perfect shot. I had no interest in writing a blog as I almost failed in Swedish and English classes, but over the years I wrote a million e mails and got a little better at it. But when I realized that the views on video blogs went down as there was so much contact coming out everywhere, I decided to give a regular blogs chance as I think people wanted quicker info and the 5 mins video blogs got a much smaller audience. At first I took all the pictures myself but after a while I hired Bakke to follow me around as I wanted to increase the quality of the blog.

During this time I did not use Facebook much as I felt that whatever I put there would just take visits away from my own platforms, but when Facebook usage changed over time it worked great together. When Instagram came along I started using that as well while trying to combine all channels in the best possible way to not post the exact same thing everywhere.
Over the past few weeks I have read about Snapchat and their enormous growth but I have not seen a way for me to use it as I thought it was more or less an app for people to send stupid stuff to each other. Then I thought about how all the other channels have changed over time. Facebook went from status update to pictures but when instagram came along the pictures disappeared and was replaced by links. In the beginning Instagram was more raw and real than it is now, people posted what they did and did not care much about the picture quality, now its all perfect pics and a very polished insight to peoples life. So the way I look at it is that Snapchat could be the new "real" Instagram as people are always in search of new things. Just look at Facebook, when the younger generation started using Instagram more, the older generation was just getting into Facebook, now I see the older generation getting into Instagram as well when leads me to believe that the younger generation will be finding new platforms.
So I created an account a few days ago where I started to upload a bunch of random videos and photos that I would normally not use on Instagram or Facebook, I guess the fact that they are gone a day after they are posted means that you upload a lot more unplanned things which makes the flow more real. I would personally like to follow the people that I follow on Instagram on Snapchat to see the ”real” stuff so I hope that this is something that could happen in the future. 
I always find it interesting to follow social media trends and see how they can be used in the best possible way both for me and my partners. I have found that the key to finding success in social media channel is to not be to late on it as its always easier to create a big following if you are early with it. And a channel that is as real as possible is always a very interesting one.
So if you want to see the stuff I don’t post anywhere else make sure to check it out on Snapchat under Jonolsson1 
Here in Åre all is set with riders arriving today, have arrayed a hell, my RS6 and a RS7 for them to chose from at the Airport transfer so its time to get the 10th year anniversary started!

I do realize that we should have a few more videobog when I see this old video, it is a bit tough to have the time for it, but I promise that we are going to start doing these again! ;-)

The new Candide?

Over the years there has only been one Candide and he was the man, he had the style, the tricks and most importantly, he was just crazy and loved to do insane stuff! I don't think that anyone has matched the stuff he has done even if some kids might have done more flips. But when I saw this video of Jesper Tjäder, the only person I could think of was Candid, as this is something Candid and no one else would consider doing!

I remember when I sent Jesper a message on 5 years ago inviting him to come shoot with us in Norway as I saw something special in this kid. Since then Jesper has been killing it, but its not been until this year that he has really taken the big step, and with this crazy mega double backflip I think I would now rank him as my favorite free skier to watch, much tanks to him reminding me of the good old days when Candide ruled the world! Just have a look at this video and you will see what I mean, can't wait to see what Jesper comes up with next week!

Up here in Åre things are good, its great to get up at 6am on a Saturday and get to work as no one replies back so you get a ton of stuff done! That way I can ear up to the gym and do some rehab with a peace of mind, something thats been a bit tough over the past few days as its been non stop with craziness!