Jon Olsson

Lets Bring the BLOG back again!


Gooood Mooooring guys! (as we would say on the Vlog! haha)

I know we said right when we started with 4 Vlogs a week that we would get this Blog up to speed and post more photos and thoughts but its taken me a while to regain full brain power and clean up my life after 12 months of chaos so that is why its taken a while to get on it!

But now with the new Fuji medium format camera I thought it was a perfect time to start as it would be such a waste to only post these pics on Instagram! haha

I know that a Medium format camera is 1000% Overkill and I don’t need it for what we do, but I just love cool cameras and if something gets you excited to shoot more its always a good thing, cause as with everything, the more you practice the better you get!

There is however a second factor to why I like this camera that most people don’t think about and thats how the person infornt of the camera reacts to different to different cameras. My German Super Photographer friend Paul has always told me that he gets a totally different reaction when he shoots with the Leicas (he often shoots from the hip and does not even look into the camera so he can really connect with the person he is shooting) He once shot George Clooney and he was like “wow, that is such a sick camera, I love it” so they got a great connection and he opened up more than he might have with a normal camera. So even if the quality is similar, a cool camera can still change the image in other ways. I know that if a random person walked up to me and wanted to take some shots with a Sony camera I would react different than if a the person came up to me with a big Hasselblad Medium format camera, I would just think that they guy with the big camera must be really good and something special. /why else would he have a 50k camera?) Of course its not always like this but think it for sure makes a difference and its something that I don’t think you should under estimate.

Shooting Janni was one of the reasons that I got this, but again not for the huge difference in quality but more to be a bit more unique when we shoot for a brand and they see that its a more pro set up than your traditional Blogger would have. Being unique and standing out from the crowd has always been something that I have see make a big difference and I would say that its one of the biggest factors that I am where I am today! Its all in the details! ;-)

I just threw a couple quick presets on these shots but its crazy how sharp it is and how it treats highlights and shadows. Cant wait to practice and get better at using this to its full potential! I would probably love it even if it took horrible shots as the sound and feeling is just incredible! haha

Time to keep Vlogging and enjoying a couple days at home here in Monaco!


  • iampepa

    Nice to see pics on your Blog again :) please keep it up :D

  • Pieter Gregoire

    Love to see you blogging again, this is how I started following you (because of my interest in gumball and ski racing at that time), nice combination with the vlog. I think you motivate tons of people so keep on going!

  • Iker

    Hey Jon,
    Would you mind sharing what the current status of the/your ROOF BOX company aka 56NORD is and/or if it’s ever going to happen? Is the project cancelled or on hold..?? Bummer to see it stalled again as when the website & IG launched they claimed ROOF BOXES would be shipping FALL-2015 yet they’ve constantly pushed their launch date.., Even worse, since claiming Q1/2017 was when they’d launch their online store NOTHING HAPPENED (except radio silence). Plus now they no longer respond to emails :( Total bummer as the product was EPIC!! Either way, any input/update would be much appreciated!!!

  • Ellie

    Understand you so much! Like you’re sharing pic now!;-)

  • matt frost

    Good to see the Blog back Jon! any news on the new range of douchebags? what happened to the snow one you were using? :)

  • JavGil

    What happend with the Red car (that benji likes in last Vblog) photo? I was expecting to see here..

  • Johan Wikström

    GFX är verkligen en helt absurd kamera, grymt kul att det blev en sån för dig så man får se mer bilder från den. Kul med bloggen, hoppas den kommer rulla på som komplement till vlogen. Har saknat bloggen! Keep up the good work!

  • Nicolas Stadler

    Jon, since i’ve watched so many of your vlogs, a funny thing happend as i read your blogpost here: I could literally hear your voice in my head, same as you would be talking to me. It is more or less exactly like watching it as a video! So keep it up! You are an exceptionally inspiring person to me!

  • Anonym

    Nu kommer du väll ihåg din present resa till Janni? I hope that you remember your present trip to Janni?

  • Anonym

    Hej, är det möjligt att du även skriver bloggen på svenska? Och att du skulle börja blogga åtminstone en gång om dagen, så får man veta något om dig varje dag??

  • Henrik Utne

    Jon, do you use your own presets? If yes, is it possible to buy them? If no, do you use someone elses?